Thursday, February 12, 2009

Part 1 - COOLMAX® Everyday Fabric

One way or another, we've all heard of the term COOLMAX® when associating athletic apparel featuring a moisture management system. In simpler terms, it is technical fabric that wicks away your sweat to keep you dry.

With so many different names for technical fabric, the brand COOLMAX® is the most heard of.  What makes apparels made with COOLMAX® fabric better than other technical apparels? One glaring difference is that COOLMAX® fabric is not chemically treated to create the moisture management system, but instead the feature is mechanically weaved into the fabric.   The moisture wicking features of chemically treated fabrics will eventually wash away and deteriorate over time making them less effective, whereas the features of mechanically treated fabric will be effective wash after wash.  

There are various levels of COOLMAX® performance depending on your lifestyle needs. COOLMAX® Everyday Fabric is casual wear that is soft, lightweight, breathable and most of all comfortable. This line has allowed everyday clothing to be adaptable to changes in temperature and moisture levels on our bodies. Even with low levels of activity in your daily routine you can still receive its benefits!

2008 research conducted by Strategic Insights Inc., shows that 69 percent of avid runners and 69 percent of avid golfers said that a garment with COOLMAX® fabric is “much better” than a garment with another type of moisture management.

Please stay tuned for the next blog post on Part 2 - COOLMAX® Active Fabric.

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