Thursday, January 29, 2009

Be Wary of Your Computer Screen

Today we rely on the computer for many things - emails, information, instant communication. We rely on it to give us accurate information - and therein is the downfall.

Technology allows us to make virtual samples of practically anything. I find that suppliers seem to showcase their best pieces on their websites and catalogues, but a lot of these are not realistic representations.

Suppliers can virtually place a logo on a product and then put that image into their catalogue, which can mislead us into thinking that our artwork can be done in certain colours, sizes, or locations that are actually not possible.

So be careful - if you have a vision or image in your head of what you really want, let us know. We will see if it's do-able and whether there are methods or options to recommend. We'll also be sure to supply you with accurate mockups and dimensions. The best way is to make a pre-production sample. This is why it's best to work with a distributor that will look out for your logo.

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