Reading a blog is fun. There is something about it that obviously sets it apart from reading an email or checking out a website, and we find that the difference is the personal touch. We hope that you will enjoy our blog.
People on personal blogs put things that interest them, thereby allowing their personality to show through. As a company, we believe ourselves to be as different and unique as an individual. You may have heard Winston or me or Wylie (or any other member of our team) say it all the time - we're about the people and we build from ideas and our products come in almost as tools. Our personality is diverse here, but it's also fun and productive. That's what we like to showcase through our blog and hopefully, we can inspire some people as well!
For those of you who don't know us, welcome to Boulevard. We're a promotional products distributor located in Richmond, BC. We've been around for more than 10 years, and our pride and joy is in surprising even ourselves and our suppliers on what we can do.
*Wylie and Leaf here in Trimark's Onyx shirt. $46 decorated.
So many of you may be wondering about the upcoming year as times are going to be tough and marketing budgets get slashed.
Suppliers have been wondering about that too, but they've come out prepared. Many suppliers, such as Trimark and Sanmar, have launched lines that provide us with the basic pieces at unbelievably affordable prices.
Think about this: a fully embroidered wicking polo made by the same people who were commissioned by VANOC - in matching men's and ladies and up to 11 colours - for $25 or less.
That's the Trimark Moreno - the hardest decision to make regarding this polo is which colour to pick. Unfortunately, it's so new, it's not even on the website yet. For now, I have this screen shot of a catalogue page:
Another example is the Coal Harbour Pima Cotton polo. Soft, bright, and very affordable, this premium cotton polo shirt comes in decorated at around $30.
Even last year, this pricing would cause some of us to wonder about the product itself. At this price point, one would wonder about the quality of the shirt - the longevity of such an operation. Is it out of desperation ? Definitely not.
For many quality items, you will notice that the economic situation IS reflected in higher pricing. However, what Sanmar, Trimark and some other suppliers have done is to take advantage of their economies of scale and to focus on the basics.
We will continue with various similar themes in our upcoming blog - our shared concerns for the economy, ways we can stay green (it may surprise you), and successful ways you can express your company in a custom fashion.
Thanks for reading!
- Posted by Jenny
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